Concept of service marketing pdf

Concept of service marketing pdf Service marketing is defined by the American Marketing Association (AMA) as “the activities, benefits or satisfactions which are offered for sale are provided in connection with the sale of goods.” (Kapoor, 2011). For instance, when Read more…

Role of marketing research pdf

Role of marketing research pdf MARKETING RESEARCH AND NEW PRODUCT DEVELOPMENT SUCCESS IN THAI FOOD PROCESSING ABSTRACT Marketing plays an important role in new product development (NPD) through several mechanisms. One is cross-functional communication and collaboration so that marketing issues Read more…